FTC Proposes Rescinding 40-Year Guidance on Statements Concerning Tar and Nicotine Yields

The Federal Trade Commission has proposed rescinding guidance issued in 1966 that generally permits statements concerning tar and nicotine yields if they are based on the Cambridge Filter Method, which is sometimes referred to as “the FTC Method.” If the guidance is withdrawn, advertisers should no longer use terms suggesting the FTC’s endorsement or approval […]