FTC Approves Final Revisions to Jewelry Guides

The Federal Trade Commission has amended its Jewelry Guides to help prevent deception in jewelry marketing. The Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) explain to businesses how to avoid making deceptive claims about precious metal, pewter, diamond, gemstone, and pearl products, and when they should make disclosures to avoid unfair […]