FTC Has Updated Guidance for Media Outlets on Spotting False Weight-Loss Claims in Advertising

The Federal Trade Commission, the nation’s consumer protection agency, has updated guidance for publishers and broadcasters on how to spot phony weight-loss claims when screening ads for publication. “Gut Check: A Reference Guide for Media on Spotting False Weight-Loss Claims” describes seven weight loss claims that can’t be true and should prompt a “gut check” […]