FTC Publishes Staff Report on Exploratory Research Examining Consumer Recognition of Paid Search and Native Advertising Online

The Federal Trade Commission today released a staff report that summarizes agency-commissioned research from 2014-2015. The research explores consumer recognition of paid search advertising and “native advertising” that resemble news, feature articles, product reviews, entertainment, or other non-advertising online content. The study provides insights into how consumers perceive search and native ads and how modifications […]