“Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products,” said Tim Cook, Apple’s CEO. “It’s unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We’re so proud to be a part of this great city where so much happens every day.”
Steve Jobs opened the store in 2006 and personally welcomed the first customers to enter the cube. Since then, Apple Fifth Avenue has had over 57 million visitors, more annually than the Statue of Liberty or Empire State Building. The glass cube has been a beacon and an important focal point for product launches starting with the first iPhone in 2007. This Friday, Apple Fifth Avenue is set for its most significant launch ever with the availability of iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max and Apple Watch Series 5.