Peloton’s centralized Marketing efforts will now be organized around two key Functions: Global Marketing, run by Treseder, who will set the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion; and Global Product Marketing, which will be overseen by
Lynch said: “At Peloton, we’re mission-driven, focused on our Members and building a leadership team that reflects our core values. Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. We’re excited that she’ll be applying her unique skills as a leader and marketer to continue to build Peloton into one of the most special brands in the world.
Karina has been a key member of Peloton’s leadership team, and will be stepping into this important new role managing the growth of the company’s award-winning product lines. Her work on scaling the Peloton App business has been remarkable and we’re confident that, as her scope widens, she will have an even bigger impact for the business and for our Members.”
Treseder said: “I am excited to join Peloton! Motivating millions to stay active, centered and connected — particularly during a time when it’s most needed — is vitally important to our physical and mental well-being as a society. I am honored to partner with the amazing team at Peloton to empower people around the world to take care of their bodies and minds anytime, anywhere and to continue to grow global awareness for this brand.”
Treseder joins from Carbon where she has served as chief marketing officer since 2018. Previously, she worked at
An advocate of public health, Treseder serves on the board of
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in
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