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London, United Kingdom, September 28, 2019 –(PR.com)– Founded in London by social entrepreneur Lily Chong, the new conscious living luxury lifestyle brand Ethical Kind has launched with its first boudoir to bar collection.

A balance between sustainability and glamour, the White Lotus luxury nightwear is versatile to take you from boudoir to bar. Simplicity of design and monochromatic tones are key to making the feminine collection timeless and giving longevity.

Benefitting from being produced in natural ​Organic Peace Silk the collection has soft and hypoallergenic qualities. As the fibre is a renewable resource and 100% biodegradable at the end of its lifecycle, The Ethical Kind collection is a more sustainable and empowering choice for the modern woman.

The launch collection consists of two-piece silk camisole and pant sets available in black and ivory. A Black and White delicate flower print kimono robe, available in two lengths completes the collection. True to its core values, all garments are versatile, luxurious as well as conscientious.

“From uncovering my family’s heritage of silk farmers to recognising the human beings behind the clothes and the fashion impact on the environment and society, Ethical Kind aspire to make fashion better for the future. The label’s coexistence of luxury, eco-consciousness and ethics through its design and craftsmanship endeavours to make positive changes to preserve natural landscapes, protect wildlife and support the silk farmers and artisan’s way of life through opportunity, empowerment and independence. I’m thrilled to introduce Organic Peace Silk sustainable materials to the UK and international audiences to create luxurious and beautiful nightwear,” comments Lily Chong, founder at Ethical Kind.

The White Lotus camisole and pants set start from £495 and Kimono robes start from £895. Items are currently available to pre-order at ​www.ethicalkind.com​. Release date will be on October 15, 2019.