The Marketing Leaders Forum – in its 3rd edition – will showcase more than 50 of North America’s most sought after marketing gurus and experts. The forum is a perfect opportunity for senior level marketing leaders to grow their network and learn from the most respected of their peers. The program will delve into current industry trends and topics tailored specifically for senior level marketing executives.
Machado is a global marketer with a passion for growing brands and businesses, with more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (for the McWhopper campaign), and 2 Grand Effies in North America, he is known for pushing the creative boundaries to drive business growth.
As the Global CMO at Burger King, his focus is to infuse the brand with purpose, modernize the design, and inspire the organization around brand development. Under Machado’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando has led a number of outstanding campaigns such as “Proud Whopper,” “McWhopper,” “Google Home of the Whopper,” “Burning Stores,” “Bullying Jr.,” “Whopper Neutrality,” “Scary Clown Night” and “Whopper Detour.”
Machado’s session – “Download That Burger” will focus on how the fast-food restaurant category has failed to truly evolve with technology and how that reality is now changing. With real life examples and brilliant campaigns to refer to, Machado will share how the Burger King brand is using creativity and technology to improve guest service and connect with its fans on a different level. For more information on the Marketing Leaders Forum, visit the website: http://events.marcusevans-events.com/marketing-forum19
Or contact:
Anestis Hadjicostas
Digital Media & PR Executive
P: + 357 22 849 421
E: anestish@marcusevanscy.com
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