Markets Wired

Publication Covers Strategies to Provide Better Service, Build Membership

ALEXANDRIA, Va. (Aug. 8, 2016) – Digital banking is no longer the wave of the future; we’re riding the wave now, and the National Credit Union Administration has a new guidebook to help credit unions better meet members’ needs for these services.

“Members want greater convenience at less cost, and credit unions need to be prepared to provide mobile services in a way that retains their personal relationship with those members,” Office of Small Credit Union Initiatives Acting Director Martha Ninichuk said. “This is particularly important to credit unions’ efforts to attract new, younger members. We’ve created a resource guide that explains both the how and the why of offering digital financial services.”

Going Digital also covers the elements of an internal analysis credit unions should perform when considering adopting mobile services, including:

NCUA’s Office of Small Credit Union Initiatives fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions, minority depository institutions and credit unions with a low-income designation.