The Federal Trade Commission is seeking public comment on whether to make changes to its Endorsement Guides as part of the agency’s systematic review of all current FTC rules and guides.
The Endorsement Guides, formally known as the Guides Concerning the Use of Endorsements and Testimonials in Advertising, first enacted in 1980 and amended in 2009, provide guidance to businesses and others to ensure that advertising using endorsements or testimonials abide by the requirements of the FTC Act. Among other things, the Guides state that when there is a connection between an endorser and a seller of an advertised product that could affect the weight or credibility of the endorsement, the connection must be clearly and conspicuously disclosed.
In a proposed Federal Register notice, the FTC is seeking comment on a wide range of questions, including:
The Commission vote to approve the Federal Register notice was 5-0. Commissioner Rohit Chopra issued a separate statement. The notice will be published in the Federal Register soon. Instructions for filing comments appear in the notice. Comments must be received within 60 days of publication and will be posted on regulations.gov.
The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). Like the FTC on Facebook, follow us on Twitter, read our blogs, and subscribe to press releases for the latest FTC news and resources.
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