Apple Arcade invites you to play something extraordinary

With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world’s safest and most vibrant app marketplace, with over half a billion people […]

Apple introduces dual camera iPhone 11

Cupertino, California — Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. […]

iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones

Pro Design and Display iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature […]

Apple unveils Apple Watch Series 5

Cupertino, California — Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling1 […]

Apple announces three groundbreaking health studies

Apple’s support of the medical research community began with the introduction of ResearchKit and CareKit, which expanded the pace and scale at which healthcare could be studied and provided. Apple used ResearchKit to create the Apple Heart Study, which was the largest study of its kind and illustrated the impact virtual, large-scale studies can have […]

Apple introduces new version of the most popular iPad starting at $329

A New iPad Experience with iPadOS iPadOS brings powerful new capabilities and intuitive features designed for the unique experience of iPad. A redesigned Home screen shows more apps on each page and the Today View can now be added, allowing quick access to widgets for at-a-glance information including news headlines, weather and calendar events. Working […]

Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers

Subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app, which comes pre-installed on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac with macOS Catalina. The Apple TV app is also available on select Samsung smart TVs, and will come to […]