StandoutStorytelling.com launches with the goal of helping experience brands create more captivating stories, both online and off.
StandoutStorytelling.com teaches hospitality, travel & leisure businesses about the important elements of a magnetic brand story. The trainings and teachings are rooted in human behavior and proven psychological communication strategies, an ingredient often missing in today’s fast-paced marketing world.
The site has officially launched with a focus on nine experience archetypes, which are psychology-backed identities that brands can use to create charismatic personalities and clearer perspectives, resulting in more desirable positioning and a more appealing experience promise. This, in turn, evokes an emotional response from potential customers, encouraging them to buy or book.
Each archetype stems from a specific core motivation/desire that drives today’s travel & leisure behavior. When brands create a narrative and experience that focuses on engaging people on a deeper level, they deliver more value and as a result, create highly valuable customers. According to Harvard Business review, customers who feel “emotionally connected” to a brand are on average 52% more valuable than even those who felt highly satisfied. Not only do they spend more, they’re also 3x more likely to recommend the brand.
The website currently has a variety of content for free for all business owners to learn from and will continue to expand its library of complimentary resources. This Fall, Standout Storytelling will launch its first signature strategic program for marketing teams and business owners looking to make the most out of storytelling for their experience or destination.